So there you have it, the purpose of a website is to turn visitors into prospects. And the way to do this is to identify the major user types visiting your site, speak to their needs and give them a clear action step Having a website and online presence strategy allows you to market your business online. A website is also important because it helps to establish credibility as a business. … A website not only gives credibility but it also helps to give a positive impression that your company is bigger and more successful to take next.
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Website builders are tools that typically allow the construction of websites without manual code editing. They fall into two categories:
online proprietary tools provided by web hosting companies. These are typically intended for users to build their private site. Some companies allow the site owner to install alternative tools (commercial or open-source) — the more complex of these may also be described as content management systems.
offline software that runs on a computer, creating pages and which can then publish these pages on any host. (These are often considered to be “website design software”, rather than “website builders”.)
Choosing a website builder, also known as a website platform, is an important decision for the online presence of your business. A website platform is essentially, “what your website is built on.” The platform is the foundation of your website. It’s generally recommended to select a website builder with a CMS- content management system as that can allow you more convenience in the control of your site.